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  advertising / media plan
 
 
Receive an individually made up advertising plan to suit your company

» Start Ad Plan  For each individual client, with specific products, budgets, target groups and strategic plans, we design a suggested media plan. This is presented as a spread sheet with a cost calculation, which is easily amended if needed.



To choose an advertising agency to co-operate with, we would like to highlight our dedication to the marine market. Important is not only the understanding of the marine media us such, but also our profound understanding of our clients' marine products. As marine media advisors, we have a university degree as Master of Science in Industrial Engineering and Mechanical Engineering respectively, as well as economical and marketing studies. We regularly meet our clients to discuss everything from top-secret product developments to marketing activities such as press-releases, exhibitions, product launches as well as advertising plans. Very often, we do not only meet with the marketing manager, but also product development managers, sales department and the managing director or owner of the company.
With detailed information far beyond most other advertising agencies every will reach, we are able to suggest a most effective and efficient use of marketing budgets.

 

Since we exclusively work with marine clients, our know-how gives us an excellent insight of the marine industry.

 

Our close co-operation with our clients has in many cases gone on for decades. "To show our appreciation to ÖRN MARKETING AB for all their assistance, we presented them with a commemorative plate, thanking them for twenty years of powerful service to the marine industry. This was in 1989; today, our partnership is stronger than ever", says Annesie Brincker, marketing manager, MAN B&W Diesel A/S.

Not only do we have a very close relationship with our clients, but also with the publications. Since we exclusively represent some well established and strong marine media, we get market information also from the media side, as well as can we offer very competitive advertising prices. Following the media development very closely, we know very early which publications are on their way down and which become stronger, long before their ABC- or BPA-certificates are being published.

Receiving our client's trust to provide them with suggested media plans year after year, of course, puts a great responsibility onto us. Our clients must both feel that our suggestions meet their demands, as well as that they have full power over their own advertising budgets. Our suggested media plans are typically changed and amended by the client many times until the final schedule stands. The mutual and fruitful discussions and fine-tuning often results in a media schedule with an optimum of exposure at exhibitions, in co-junction with product launches and spread over the year and target groups. Even though there are companies who trust us 100%, we strongly encourage our clients to take part in the work of media planning. We include facts, figures and certificates on the publications mentioned, as well as send sample copies if requested.

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